MUAVES

TIME

2024

ROLE

Freelance

SKILLS

Graphic Design
Copywriting
Social Media

TOOLS

Adobe Photoshop
Canva

Intro

MUAVES is a line of thoughtfully designed haircare products that fuses fashion with functionality. The brand is woman-run, minority-owned, and focused on building a movement that puts their customers at the heart of everything they do.

I help improve the brand's online presence by:

✦ Planning and designing email newsletters and SMS campaigns 3x a week, reaching over 45,000 recipients per issue, resulting in improved click-through rates

✦ Creating social media graphics and videos to increase brand visibility

✦ Tracking campaign performance and key metrics and implements design and copy changes accordingly

✦ Assisting in an upcoming rebrand for 2024 Q4

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